Behind the Story - Zürs Cableknit
Well-made, high-quality cashmere sweaters are at the heart of our collection here at Milk Cashmere and they hold a special place in both our hearts and our wardrobes. Whether it is for a dinner date, a travel companion, hung over the back of an office chair or a city hero, a cashmere sweater has been by our side through every peak and stop.
Talking about peaks, we wanted to give you a bit more history to one of our signature and best-loved styles; the Zürs jumper. Named after the peaks and slopes of our favourite ski resort in Vorarlberg, Austria, the Zürs jumper has been around for four years now! The versatile yet classic design has made it a reoccurring hero piece in our collection. When something good comes along like the Zürs, we know it’s a keeper when everyone who has it covets it and wants another colour!
Our creative director Melanie has always loved classic cable knit workmanship.
“Since starting Milk Cashmere and thinking about the first pieces, I always wanted to include a cable knit. In my vision of cashmere, a cable knit jumper belongs in every wardrobe.”
During her time in Zürs, Melanie designed this jumper as an easy and wearable knit to look chic on the slopes. Worn under bulky ski jackets when stopping between zooming through perfect white snow for lunch or après-ski, means you are always ready. In fact the freshly fallen snow on the slopes inspired the original white colour of this jumper aptly named ‘snow’.
The Zürs has a slightly slimmer silhouette making it feminine and contrasting the turtleneck and workmanship of the cable knit as not to make it look bulky. In fact it is lightweight, cleverly designed so though it looks chunky it does not weigh you down at all. This is the marvel of cashmere- light but strong and warm.
Milk Cashmere believe in staple wardrobe pieces and striving against fast fashion consumerism of buy now, wear now and dispose. We rather you buy now, wear forever! The Zürs jumper is exactly made for this and has found a firm place in our wardrobe out of the ski resort- after all, everyday life can feel like zooming down a hill sometimes!
SHOP THE ZÜRS CABLEKNIT
